Gone are the days when companies can be competitive without strong digital capabilities. Whether your company is in retail, manufacturing, travel, construction, or is a city government, the gathering, monitoring, tracking, modeling, and deploying of data-driven insights creates your competitive advantage.

The problem is that building and maintaining a scalable and resilient data platform to manage all this is a daunting, complicated task that can be expensive. Despite its critical role in business success, the creation of the proper data platform is one task many companies often completely overlook.